Abstract

This paper is a grapho-grammatical study of features of language use in advertisement, especially those of academic advertisement in selected adverts in Daily Trust Newspaper. The main focus of this paper is to discus the graphological and grammatical elements used in academic advertisements in Daily Trust Newspaper. The study in addition investigated and analysed the ways in which language of advertisements reflects the various elements of graphology, lexis, morphology, syntax as levels of linguistic stylistic analysis. The data for the study was generated from the Daily Trust Newspaper. Convenient sampling technique was used to select a sample of ten (10) academic advertisements from the Daily Trust Newspaper of which six (6) of them were analysed The study was informed by the use of the various elements of linguistic stylistic analysis in examining the linguistic stylistic elements that were used in the academic adverts. This paper shows that academic advertisement understudy employ syntactic elements such as simple and everyday language, and word class of: nouns, pronouns, verbs, adverbs, adjectives etc. At the graphological level, the academic advertisement employed different colours such as red, green, purple, black etc. graphological elements such as different logos, images, pictures, font sizes, font faces, etc to persuade their targeted audience. Hence, the adverts make use of linguistic stylistics features like, graphological feature, lexical feature, syntactic features, morphological and semantic feature. This paper concludes base on the findings that the vital role that graphology and grammar play as key elements of linguistic stylistic features in depicting interpretation and understanding of academic advertisements in Daily Trust Newspaper cannot be overemphasised